Below, we inform you about the processing of personal data when using our website. Personal data means all data that can be related to you personally, e.g. your name, address, email address, and user behavior. In this way, we would like to inform you about our data processing procedures and at the same time comply with our legal obligations, in particular the EU General Data Protection Regulation (GDPR).
The data controller pursuant to Article 4(7) of the GDPR is [Please provide company name, address, and email address].
If you use the website for informational purposes, i.e. simply visit it without registering or providing us with any other information, we process the personal data that your browser transmits to our server. The data described below is technically necessary to display our website to you and to ensure its stability and security and must therefore be processed by us. The legal basis is Article 6(1)(f) GDPR:
(A) IP address
(B) Date and time of the request
(C) Content of the request (page visited)
(D) Amount of data transmitted
(E) Web browser
In addition to purely informational use of our website, we offer various services that you may use if you are interested (e.g. registering an account or purchasing goods), and we use additional functions to facilitate sales (e.g. selecting a payment method) and to analyze or market our services, as described in more detail in Sections 4 and 5.
For these purposes, you will generally need to provide additional personal data and/or we process additional data required to provide the respective service. The data processing principles described above apply to all of the processing purposes described here.
In some cases, we use external service providers to process your data (e.g. payment service providers and freight companies; see Sections 5 and 6 below). These service providers are carefully selected by us, are bound by our instructions, and are regularly monitored.
In addition, we may disclose your personal data to third parties not already mentioned in this Privacy Policy if we jointly offer promotions, competitions, contract conclusion, or similar services together with partners. Depending on the service, your data may also be collected by the partners under their own responsibility. More detailed information will be provided when you enter your data or in the description of the respective service.
If our service providers or partners are located in a country outside the European Economic Area (EEA), we will inform you about the consequences of this circumstance in the description of the relevant service.
If you contact us by email or via a contact form, the information you provide (including, where applicable, your email address, name, and telephone number) will be stored by us in order to answer your questions.
If you register a customer account with us, we only collect the information that you voluntarily provide. This may include:
(A) Your first and last name, and where applicable, your title or username
(B) Login information: your email address and a password chosen by you
(C) Your contact details, e.g. name, postal address, telephone number, fax number, and email address
(D) Any additional information about yourself and your interests that you provide to us
When you order something from our online shop, we collect your purchase data. Depending on the type of purchase and processing status, the purchase data may include:
(A) Details of the purchased item (name, price, model, etc.)
(B) Order number
(C) Delivery and billing addresses
(D) Delivery and payment status, e.g. “completed” or “shipped”
(E) Messages and communications relating to purchases (e.g. complaints and communications with customer service)
(F) Return status, e.g. “ongoing”
(G) Information about service providers involved (e.g. parcel delivery tracking number)
We offer various payment methods, in particular [credit card] and [PayPal]. We collect the payment data that you provide for the purpose of processing the payment.
We receive additional payment data from external payment service providers and credit agencies with which we cooperate to process payments and perform credit checks. We only transmit information to our payment service providers that is necessary to process the payment.
Payment data includes:
(A) Billing addresses
(B) Preferred payment method
(C) IBAN and BIC or account number and sort code
(D) Credit card details
Payment data also includes other information directly related to payment processing and credit checks, such as information used by external payment service providers to identify you, e.g. your PayPal ID when you pay with PayPal.
If outstanding invoices remain unpaid despite repeated reminders, we may transfer the data necessary to commission a debt collection service provider to that provider for collection purposes. Alternatively, we may sell the debt to a debt collection service provider, which may then assert the claim in its own name.
The authorities/service providers we commission for debt collection services are as follows: [Fill in the details of the debt collection service provider you work with; if none, delete this section.]
Legal basis: The legal basis for transferring data in connection with administrative services is Article 6(1)(b) GDPR. In the case of a sale of debt, data is transferred on the basis of Article 6(1)(f) GDPR.
We may use cookies, tags, web pixels, and similar technologies to automatically collect information about our services. Cookies or tags are codes that enable our technology partners to collect information that generally does not directly identify you.
Where required by law, we will ask for your consent before using cookies or other tracking technologies. The information in this section describes our use of cookies and your options for controlling the use of cookies for advertising purposes.
As described below, we will not use cookies or similar tracking technologies that process your personal data unless they are strictly necessary cookies or you have selected them, i.e. given your consent, through the cookie banner or consent manager available on our website.
You may withdraw your consent at any time or update your settings by clicking the “Manage Cookies” link in the footer of the website.
Cookies are small web files that a website or its provider transfers through your browser to your device's hard drive, allowing the website or provider's system to recognize your browser and remember certain information.
In general, we use first-party and third-party cookies for the following purposes: to ensure that our services function properly; to provide a secure browsing experience while you use our services; to collect passive information about your use of our services; to measure how you interact with our advertising campaigns; to help us improve our services; and to remember your preferences for your convenience.
We use the following types of cookies on our services:
Strictly Necessary Cookies
These cookies are necessary because they enable you to use our services. For example, strictly necessary cookies allow you to access secure areas of our services. Without these cookies, certain services cannot be provided. These cookies do not collect information about you for advertising purposes. This category of cookies is necessary for the operation of our services and cannot be disabled.
Functional Cookies
We use functional cookies to remember your choices so that we can customize our services to provide you with improved functionality and personalized content. For example, these cookies may be used to remember your name or your settings within our services.
We do not use functional cookies to target you with online marketing. Although these cookies can be disabled, doing so may result in reduced functionality when using our services.
Performance or Analytics Cookies
These cookies collect passive information about how you use our services, including the webpages you visit and the links you click. We use the information collected through these cookies to improve and optimize our services. We do not use these cookies to target you with online marketing. You can disable these cookies as described below.
Advertising or Targeting Cookies
These cookies are used to make advertising communications more relevant to you. They perform functions such as preventing the same advertisement from appearing repeatedly, ensuring that advertisements are displayed correctly for advertisers, and, in some cases, selecting advertisements based on your interests.
Our third-party providers may use these cookies to create a profile of your interests and provide relevant advertisements on other websites. You can disable the use of these cookies as described below.
You can manage browser cookies through your browser settings. The help function of most browsers explains how to prevent your browser from accepting new cookies, how to have your browser notify you when you receive a new cookie, how to block cookies, and when cookies expire.
If you block all cookies in your browser, neither we nor third parties will transfer cookies to your browser. However, if you do so, you may need to manually adjust certain settings each time you visit a website, and some functions and services may not work properly.
To determine how successful our advertising campaigns or other service objectives are, we sometimes use conversion pixels, which are small pieces of code that indicate when you have clicked a particular button or reached a particular page (e.g. a thank-you page after completing a subscription process or submitting one of our forms).
We also use web pixels to analyze usage patterns of our services. The use of a pixel allows us to determine whether a particular device, web browser, or application has visited a particular webpage.
We may use third-party providers to monitor and analyze the use of our services. We currently use Google Analytics. Google Analytics is a web analytics service that tracks and reports website traffic.
For more information about Google's privacy practices, please refer to the Google Privacy & Terms website: https://policies.google.com/privacy?hl=en.
Visitors can prevent the collection and use of their data by Google Analytics by using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
We also use remarketing services to advertise to you on third-party websites after you have visited our services. For this purpose, visitors are grouped based on certain actions on our services, such as the duration of their visit.
This allows us to understand your preferences and show you personalized advertising even when you are browsing another website that also participates in Google's advertising network.
The following tools and services are used for these purposes:
Google Ads is a marketing service provided by Google. You can disable it by visiting the Google Ads Settings page: https://www.google.com/settings/ads.
Where Google Ads is structured to collect personal data, the data controller is Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.
Bing Ads is a service operated by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Please refer to Microsoft's Privacy Policy for more information about how Microsoft processes your data.
If you visit our website through Bing Ads advertisements, a cookie is placed on your computer. In addition, a Universal Event Tracking tag is integrated into our website. This is code that, together with the cookie, stores data about your use of the website, such as the length of your visit, the areas you visited, and the advertisement used to reach the website.
Microsoft may also track your usage patterns across multiple electronic devices through device tracking. The collected information is transferred to a Microsoft server in the United States. Where Bing Ads is configured to collect personal data, you may consent to Bing Ads through our services' cookie banner.
Facebook Advertising
Through Facebook Business Tools, we may show you interest-based advertisements when you use Facebook. To change your settings or disable the personalization of advertisements sent by Facebook, you can visit Facebook's advertising settings.
We do not share any of your personal data with Facebook. We may also display advertisements to audiences that share similar characteristics with you. For this purpose, a list of email addresses is irreversibly encrypted through hashing and uploaded or transmitted by our website. Facebook matches the hashed data with its own users, generates a similar audience, and deletes the uploaded list. We do not have access to the identity of a “similar audience” unless they choose to click on one of our advertisements.
We may also use tracking technologies to collect “clickstream data,” such as the domain name of the service that provides you with Internet access, your device type, the IP address used to connect your computer to the Internet, your browser type and version, your operating system and platform, the average amount of time you spend on our website, the websites you view, the content you search for, access times, and other relevant statistics.
We may also assign unique device identifiers or other credentials that you use for the same purpose to access the website.
Our website pages may also use JavaScript, code fragments embedded in different parts of websites and applications that facilitate various functions, including accelerating the update speed of certain features or monitoring the use of various online components.
Entity tags are HTTP code mechanisms that allow parts of websites to be stored or “cached” in your browser to improve website performance. HTML5 local storage allows data from websites to be stored or “cached” in your browser and retrieved when the website is visited again.
Some browsers, such as Internet Explorer, Firefox, and Safari, provide the ability to transmit “Do Not Track” or “DNT” signals.
Because no uniform standards for “DNT” signals have been adopted, our website currently does not process or respond to DNT signals.
You may be able to adjust your device settings so that information about your physical location is not sent to us or third parties by:
(a) disabling location services in your device settings; or
(b) denying certain websites or mobile applications access to location information by changing the relevant settings and permissions on your mobile device or in your browser settings.
We only disclose your data where permitted under German or European law.
We work closely with certain service providers, such as customer service providers (e.g. hotline service providers), technical service providers (e.g. data center operators), and logistics companies (e.g. postal companies such as [Name of logistics company you work with]).
These service providers are generally only permitted to process your data on our behalf under specific conditions. When we use them to process orders, service providers only receive access to your data to the extent and for the period necessary to provide the relevant service.
If you purchase from one of our partners, we may transmit specific purchase data about you to the partner (e.g. your name and delivery address) so that the partner can ship the goods you ordered.
Many systems and technologies are shared within the [Enter Group Name] group. Companies within the [Enter Group Name] group that require access to your data in order to fulfill our contractual and legal obligations or perform their respective functions within the [Enter Group Name] group will therefore receive such access.
We work with technical service providers to provide our services. These service providers include, for example, [SHOPLINE — please enter the cooperating technical service provider; if not applicable, delete this section].
If they process your data outside the European Union, this may mean that your data is transferred to a country with lower data protection standards than those of the European Union. In this case, we ensure that the relevant service providers provide an equivalent level of data protection through contractual or other appropriate safeguards.
We offer various payment options, such as advance payment, credit card payment, PayPal payment, and payment by invoice. For this purpose, payment data may be transferred to payment service providers with whom we cooperate.
Further information about the processing of personal data by payment service providers can be found in their privacy policies:
(A) [Please enter the partner payment service provider and add a link to its privacy policy]
The service provider we use for credit checks is [Enter the name of the cooperating credit reporting agency; if not applicable, delete this section]. Its privacy policy can be found here: [Link to the credit reporting agency's privacy policy; if not applicable, delete this section].
(A) We work with external shipping companies (e.g. [Please provide the cooperating logistics service provider and add a link to its privacy policy]) to deliver orders. These shipping companies receive the following data to fulfill the relevant order:
(B) Your name
(C) Your delivery address
(D) Where applicable, your postal code (if you want the order delivered to a DHL Packstation)
(E) Where applicable, your email address (if the shipping company wishes to inform you by email about the provisional delivery date)
If we are required to do so by an official or judicial decision, or if required for law enforcement purposes, we may disclose your data to law enforcement authorities or other third parties.
We store your personal data for as long as necessary for the purposes stated in this Privacy Policy, in particular to fulfill our contractual and legal obligations.
We may also store your personal data for other purposes where or for as long as the law permits us to retain it for specific purposes, including the defense of legal claims.
If you close your customer account, we will delete all data we have stored about you. If deletion of your data is not fully possible or required for legal reasons, the relevant data will be restricted from further processing.
When data is restricted, technical and organizational measures are implemented to ensure that only a limited number of employees have access to the relevant data on a need-to-know basis and only for specific purposes (e.g. during a tax audit).
The data may be restricted from deletion in the following cases:
(A) Your order and payment data, as well as other data where applicable, are generally subject to various statutory retention obligations, such as those under the German Commercial Code (HGB) and the German Fiscal Code (AO). The law requires us to retain this data for tax and financial audits for up to ten years. Only after this period can the relevant data be permanently deleted.
(B) Even where your data is not subject to a statutory retention obligation, we may, where permitted by law, refrain from immediately deleting it and instead initially restrict its processing. This applies in particular where we may need relevant data for further contract processing or for pursuing or defending legal claims (e.g. in the event of a complaint). The decisive factor for the duration of the restriction is then the statutory limitation period. After the relevant limitation period has expired, the relevant data will finally be deleted.
Deletion may be waived where legally permitted if the data has been anonymized or pseudonymized and deletion would prevent or significantly impair processing for scientific research or statistical purposes.
We implement technical and organizational measures to secure our systems.
With regard to your orders and customer login, we securely transmit your personal data using SSL encryption (Secure Socket Layer).
You have the following rights with respect to your personal data:
(A) The right of access
(B) The right to rectification or erasure
(C) The right to restriction of processing
(D) The right to object to processing
(E) The right to data portability
(F) The right to withdraw consent, where consent is the legal basis for processing
To ensure that your data is not disclosed to third parties when you request information, please include sufficient proof of identity with your request.
If you have given your consent to the processing of your data, you may withdraw that consent at any time. Such withdrawal affects the lawfulness of processing your personal data after you have notified us. The lawfulness of processing carried out before your withdrawal remains unaffected.
(A) Where we base the processing of your personal data on a balancing of interests, you may object to the processing. This applies where the processing is not necessary, particularly for the performance of a contract with you, as indicated in the description of the relevant functions.
If you object, we ask you to explain why you believe we should not process your personal data in the manner in which we have been doing so. In the event of an objection, we will review the situation and either stop or adjust the data processing, or demonstrate our compelling legitimate grounds for continuing the processing.
(B) You may of course object at any time to the processing of your personal data for advertising and data analysis purposes. The best way to object to advertising processing is to contact us using the contact details provided above.
You also have the right to lodge a complaint with a data protection supervisory authority regarding our processing of your personal data. The competent supervisory authority depends on the location of the data controller. However, you may contact any data protection supervisory authority in an EU Member State, in particular the authority in your place of residence, which will forward your complaint to the competent authority.
Further improvements to our website or changes to legal or regulatory requirements may require changes to this Privacy Policy. We therefore encourage you to read this Privacy Policy from time to time.
You can contact our Data Protection Officer at [Email address to be completed] or at our postal address [Company name, address, email address to be provided], with the addition “Data Protection Officer.”
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